Creating and maintaining a strong partnership with your association's members is key to member engagement and retention. Associations must adapt their communication strategy to meet members where they are (hint: they are online, in their inboxes, and on their phones).
Kristelle Siarza, CEO of Siarza Social Digital, a full-service marketing agency specializing in trade associations, will discuss how successful associations have utilized marketing channels and tactics to improve member relationships and retention.
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